The bric housing company logo was developed by Simon De Groot, an up and coming artist who was establishing himself within the national contemporary art community. Simon's work has been exhibited at the Powerhouse New Farm, and galleries in Sydney, Melbourne and the Sunshine Coast.   

Simon was commissioned to complete this artwork for bric housing company as his artwork is fun, youthful and energetic, often celebrating people and places. His artwork also has an edge, with a strong visual link with street art and graffiti styles. Simon also uses fluid, organic shapes inspired by natural form and the human body. From the logo you will see there are no hard lines or sharp angles to the painting.  Simon's artwork shows initiative and demonstrates the ability to think outside the square in a creative, dynamic and visual way.  

When Simon was commissioned, the Board gave him guidelines to work within: the artwork is to hang on the wall of bric housing's company boardroom and/or reception area to provide an immediate visual link to the corporate identity and must be able to be used for multiple purposes such as signage, stationery and business cards.  It must have strong visual appeal and provide a sense of place which is very specific to Brisbane and the unique services of bric housing company.  It must also be inclusive of young people and indigenous people who make up the tenants of bric housing.   

In Simon's words: ‘I've tried to address the ‘people' aspect of the new organisation. These organic images aim to separate bric from other similar organisations and better display a focus on community, teamwork and housing, as well as young and indigenous people.' 

As you can see a very interesting and creative piece has been developed that incorporates what bric housing company stands for.  The painting currently hangs in the reception area of the Boundary Street offices (March 2009).

    Simon DeGroot (2007); Andrew Scott (2007)